Growing up in South London, I experienced firsthand how people are often judged by appearances. From wearing attire associated with gangs and crime, I know what it’s like to be misunderstood. Now, as the proud owner of Perception Coffee, I'm on a mission to change how people see each other – one cup at a time. Through passion for perfectly roasted beans, we're not just serving exceptional coffee; we're starting conversations and challenging stereotypes. Perception isn’t just a brand – it’s a movement.