Perception
Specialty Coffee at Cost Price.
Finally.
We're launching the Perception Members Club, a monthly membership where you pay £35/month and get every coffee we sell at our exact cost price. No markup. No games. You see what we pay. You pay the same.
Founding member spots: 100 only
100 founding spots remaining
Secure My Spot · £10 Deposit£10 goes toward your first month. Locks in £35/month permanently. Cancel anytime after launch.
What members actually pay
Membership £35/month. Coffee at cost price. Shipping charged at actual courier cost, shown transparently at checkout.
Simple.
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1
Lock in your spot
Pay £10 today. Secures your founding member rate. Goes toward your first month.
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2
We launch
You'll get early access before the public. Your £10 is applied to month one automatically.
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3
Order at cost
Browse four exceptional specialty coffees. Pay what we pay. Every order. Every time.
What's in the club at launch
Secure your founding member spot
£10 deposit, applied to your first month
A note from Ali
I've spent over a decade in the specialty coffee industry. I've roasted, I've sourced, I've trained baristas, and I've run my own café in Brixton for ten years.
The one thing that never sat right with me was the markup. What a roaster pays for exceptional coffee and what you pay at retail are two very different numbers. Nobody ever shows you both.
We're showing you both.
The Perception Members Club is built on one idea: radical transparency. You pay for membership. The coffee comes to you at cost. That's it.
This is the way it should have always been done.
Ali
Founder, Perception Coffee Roasters · @perceptioncoffeeroasters